Case Study : Ivy Softworks
Design challenge
Establish overall design methodology, user experience design and product design strategy to guide human centered design activities in newly established innovation studio. Working with Executive Leadership, Engineering and Program Management, produce concrete design deliverables from concept through to product definition (e.g Personas, Journey Maps, User Stories, Conceptual Models, Wireframes, Design Specifications, Interactive Prototypes etc.).
Approach:
Define user centered design practice rooted in product values designed to increase user engagement. Develop personas and key scenarios combined into a Ux Narrative to tell story of holistic target experience and use as a tool to drive user centered design activities, generate agile epics and user stories as well as reflect the current state of implementation.
