Ivy Softworks
Lead User Experience Designer
(2014-2015)
Responsible for user experience design and strategy for newly formed innovation studio. Owned user experience design and product design strategy for Ivy Softworks first product line within an innovation studio environment. Defined user centered design practice rooted in product values designed to increase user engagement. Working with Executive Leadership, Engineering and Program Management, produced concrete design deliverables from concept through to product definition (e.g. Personas, Journey Maps, User Stories, Conceptual Models, Wireframes, Design Specifications, Interactive Prototypes etc.).